I was fortunate enough to team up with the fine folks at Kill2Birds, where helped lead the creative development and execution of an out-of-home campaign announcing the return of AppleTV+'s flag ship show, Severance.

From towering digital billboards across North America and Europe to in-store displays, I helped shape a campaign that extended across every screen—including a full takeover of Apple Store devices. The result: a cohesive, high-impact rollout that captured the show's haunting tone and fueled anticipation for one of streaming’s most highly awaited returns.