Michigan Lotto // For The Birds

Advertising Creative Direction Creative Development Creative Leadership Client Facing Concept to Completion Character Animation Motion Graphics VFX & CGI Design & Animation Commercial Marketing Editorial & Finishing

In collaboration with the team at Michigan Lottery, I helped shape the creative direction for future-proof animation campaign with Laundry—built to evolve in real time as the Mega Millions jackpot climbed.

The result was a dynamic, character-driven piece starring an endlessly bickering duo, sharing their wildest dreams (and disagreements) about how they’d spend the winnings—all wrapped in a playful, expressive animation style designed for longevity and charm.

Patrick Scruggs – creative director portfolio featuring a Michigan Lottery design frame and commercial advertising with motion graphics, design, and character animation
Patrick Scruggs – creative director portfolio frame from Michigan Lottery commercial with motion graphics and character animation
Michigan Lottery advertising still designed and animated by Patrick Scruggs, featuring motion graphics and character work
Patrick Scruggs – motion design and character animation from Michigan Lottery campaign, featured in creative portfolio