I partnered with Pariah to develop the creative vision for Honda’s 2025 Badge Mnemonic—an elevated brand animation designed to unify upcoming editorial spots under a consistent, cinematic visual identity.

Our pitch focused on building a flexible design architecture around the iconic Honda logo, with customized environments that adapt to each campaign moment. From lighting and texture to environmental effects, every detail was designed to set the tone and make the mark unforgettable. The result? A compelling creative direction that helped secure the project—and shaped the look of what’s to come.