RPA // Dell // Optimizer

Advertising Project Leadership Campaign Motion Graphics Live Action Commercial Marketing VFX Supervision Color Creative Direction Design & Animation Compositing CGI Finishing Creative Development Digital Advertising

Working closely with RPA & Laundry, I helped shape the creative direction for Dell's proprietary AI software, Optimizer—crafting a vision that felt clear, dynamic, and future-forward.

As project lead, I oversaw design, animation, and VFX supervision for the live-action shoot, which incorporated precision motion control systems. The result was a layered visual narrative that revealed how Dell's innovations in Privacy, Audio, and Web tech form the DNA of the experience.

Patrick Scruggs – creative director portfolio featuring a Dell Optimizer design frame and advertising with motion graphics, design, live action, and animation
Patrick Scruggs – creative direction for Dell Optimizer campaign blending live action, animation, and motion graphics
Dell Optimizer design frame from advertising project featuring animation and live action by Patrick Scruggs
Patrick Scruggs – portfolio image showcasing motion design, live action, and animation for Dell Optimizer campaign