Adobe // Acrobat Studio

Creative Direction Art Direction Adobe 72 & Sunny Advertising Animation Direction Project Leadership Campaign Motion Graphics Design & Animation Digital Advertising Creative Development

I partnered with 72andSunny and BUCK to shape the creative vision for Adobe Acrobat Studio, reimagining the platform as more than a tool—a bold, AI-powered creative partner.

As Creative Director, I defined the art direction and design language—rooted in Adobe’s iconic red, expressive typography, and fluid animation—to bring clarity, energy, and cinematic storytelling to life. The result was a dynamic campaign that showcased Acrobat as intuitive, inspiring, and transformative.

Patrick Scruggs – creative director portfolio featuring a Robinhood Crypto design frame and advertising with motion graphics, design, and CG Character animation
Patrick Scruggs – creative director work on Robinhood Crypto campaign with CG character animation and motion design
Robinhood Crypto advertisement frame featuring motion graphics, design, and character animation by Patrick Scruggs
Patrick Scruggs – portfolio still from Robinhood Crypto project showcasing CG character animation and creative direction
Patrick Scruggs – creative director portfolio featuring a Robinhood Crypto design frame and advertising with motion graphics, design, and CG Character animation
Patrick Scruggs – creative director work on Robinhood Crypto campaign with CG character animation and motion design