AKQA // Robinhood Crypto
I collaborated with Robinhood, AKQA, and Laundry Design to shape the visual narrative and direction on a high-octane campaign that put Robinhood Crypto in the spotlight.
As Creative Director, I helped bring the story of Racer 1 to life—a thermochromatic, hero who blazes past the competition in a high-speed sprint to crypto glory. The result was a bold, energetic identity that positioned Robinhood as a confident and playful force in the space.
AppleTV+ // Severance
I was fortunate enough to team up with the fine folks at Kill2Birds, where helped lead the creative development and execution of an out-of-home campaign announcing the return of AppleTV+'s flag ship show, Severance.
From towering digital billboards across North America and Europe to in-store displays, I helped shape a campaign that extended across every screen—including a full takeover of Apple Store devices. The result: a cohesive, high-impact rollout that captured the show's haunting tone and fueled anticipation for one of streaming’s most highly awaited returns.
BBDO // GA Lotto
Working with BBDO Atlanta and the team at Laundry, I helped shape the creative direction for Georgia Lottery's online games—infusing the campaign with sparkle, surprise, and just the right amount of mischief.
Inspired by the games themselves, we brought Heather’s daydream to life: a vibrant animated world bursting with gold, diamonds, cash, and one cheeky Little Green Man—all rendered in rich, high-energy motion.
Michigan Lotto // For The Birds
In collaboration with the team at Michigan Lottery, I helped shape the creative direction for future-proof animation campaign with Laundry—built to evolve in real time as the Mega Millions jackpot climbed.
The result was a dynamic, character-driven piece starring an endlessly bickering duo, sharing their wildest dreams (and disagreements) about how they’d spend the winnings—all wrapped in a playful, expressive animation style designed for longevity and charm.
AppleTV+ // The Changeling
I led the creative team to develop the opening title sequence for AppleTV+'s The Changeling, helping set the psychological tone for the series before a single word is spoken.
As Creative Director at Laundry Design, I worked with AppleTV+ creative team to concept and execute eight bespoke sequences for each episode in the series. To reflect the show’s dark, mysterious journey through New York City, we combined 3D design, animation, and live action—delivering a title that evolves episode to episode and subtly foreshadows what’s to come.
RPA // Dell Optimizer
Working closely with RPA & Laundry, I helped shape the creative direction for Dell's proprietary AI software, Optimizer—crafting a vision that felt clear, dynamic, and future-forward.
As project lead, I oversaw design, animation, and VFX supervision for the live-action shoot, which incorporated precision motion control systems. The result was a layered visual narrative that revealed how Dell's innovations in Privacy, Audio, and Web tech form the DNA of the experience.
NBC // RedBull Signature
🏆 Emmy-Nominated 🏆 I worked as Creative Director and Partner at Vogner to shape the vision for the Red Bull's Signature Series Show Open—an anthem piece developed in collaboration with NBC.
Our concept followed elite athletes through a stylized, psychological journey, visualizing the intense mental focus behind peak performance. From concept to execution, we crafted a cinematic identity that captured the grit, beauty, and adrenaline of Red Bull’s world.
Google Gemini // Canvas
To help Google unveil Google Canvas, I led the creative at Buck—translating a complex AI product into a clear, compelling visual story.
As Creative Director, I worked closely with the Google Gemini team to launch a platform that empowers users to build web apps with an AI collaborator. Our approach emphasized clarity and momentum, resulting in a design and motion system that felt seamless, intelligent, and full of possibility.
RPA // Farmers Insurance
As Creative Director, I led a team of pixel artists and animators at Laundry to help RPA gamify the perks of Farmers Insurance—transforming coverage options into a playful, 8-bit-inspired adventure.
Viewers tagged along as characters collected Policy Perks across home, auto, boat, and RV coverage—every frame packed with nostalgic charm and detail, all brought to life with a cascade of keyframes.